Marketing Product

Marketing Product

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Month: November 2018

The Multi Level Marketing Product – Is Yours the Right One?

Posted on November 25, 2018 in Uncategorized

The Right Multi Level Marketing Product – What to Look for And What to Avoid

Choosing the best MLM opportunity for you involves many factors. Whatever the network marketing company sells is just one element that you really need to examine . . .but it is an extremely important one. . .

According to Darren Falter, author of “How to Select a Network Marketing Company” and the top network marketers that he interviewed. . .there are 7 qualities that are absolutely essential for a multi level marketing product to bring you success.

You might already know in the back of your mind what these qualities are but it’s always better to put them down in black and white.

1. Is the product consumable? This could very well be the most important point in the whole list. It may seem obvious but it’s surprising how many network marketing products are NOT consumable. Ask yourself. .will the product you are selling be used (and used up) on a regular basis? Or is it something that you buy once and it lasts forever? You want to pick something that you can sell again and again to the same customers. Some products are more consumable than others and that’s fine. Just make sure that your multi level marketing product is used on a regular basis.

2) Is the product or service emotional? Does it stir up feelings of excitement and enthusiasm? Many network marketing goods represent people’s needs. But, although they may not realize it, most people are more likely to buy what they really want than what they really need. Vacuum cleaners are necessary. . .but are they exciting?

3) Is the multi level marketing product suitable for the direct sales model? Or do consumers usually go to retail establishments for this type of good? If your product isn’t traditionally sold in the direct sales model, it might create some difficulties for you in your business. If people are not used to purchasing the product through direct sales, you’ll more than likely have a hard time getting them to change their minds now.

4) Does the multi level marketing product stand out in any way? Does it have a unique angle? A good item should be unique. . .but it has to be unique in a believable way. If something seems too good to be true, it’s probably worth it to do a little extra research. What makes a product unique? Things that contribute to a product’s uniqueness include whether it is the first on the market, if it has a patented ingredient or trademark, a celebrity endorsement or even a out-of-the-ordinary type of packaging.

Is the multi level marketing product hugely popular right now? Timing is everything. Don’t be fooled into thinking that it’s better to start selling a product before it’s really popular or to keep selling a product that has lost its luster or appeal in today’s economy.

6) How stable is the multi level marketing product? How long has it been around and how long will it last? An MLM that’s been in business for at least 5 years is a pretty safe bet. Don’t be fooled by promises of more potential with a start-up company. They are also the most likely to have problems and fold.

7) Do people perceive the multi level marketing product to be worth what they pay for it. . .or even worth more than they pay for it? Would they buy it in a retail store at the same price? The product must have value.

The multi level marketing product is just one factor that should contributes to your decision about joining a network marketing company or sticking with the one you are with currently.

You’ll find lots of network marketing companies whose products pass the test above. Put a quality multi level marketing product together with the other important elements for success in network marketing and you’ve got the basic layout for a profitable business.

5 Reasons Your Marketing Communication is Falling Flat

Posted on November 24, 2018 in Uncategorized

One of my associates sent me a promotional email she’d received. “I know this marketing communication doesn’t work,” she told me, “but why doesn’t this make me want to buy?” I took a look, and what I saw was familiar and sad. The promotional piece was for a weekend retreat. I could feel all the good intentions behind it, but the words just lay on the page like tired puppies. Worn out. No zip. No life.

As solo business owners, we are often at a loss to understand why our words aren’t getting a better response. Although an offer can fail for many reasons, I always recommend you look first to your marketing communication.

Why? Because if your message doesn’t connect, you won’t get much payoff from more exposure. Once your words really speak to people, you’ll get more bang for your buck from more marketing activity or better alignment.

Here then, are the top 5 reasons your marketing communication may fail to strike a chord.

1. No Clear Focus for What You are Offering.

When we aren’t clear on the ultimate outcome that we are delivering, we sometimes try boosting our appeal by offering to deliver everything under the sun. In this case? The retreat offered: renewal, creativity, connection, peace, appreciation of life, awareness, balance, and self-discovery

Phew! It’s so many different ideas my poor brain can’t wrap around it all. There’s no central theme or image I can use to fix in my mind what she’s offering. Instead of thinking “wow! I’d get a lot from this experience,” I walk away thinking, “I am confused, and I wonder if the retreat leader is too.”

2. No Verbal Markers that Say “I am talking to you!”

When we try to be a fit for everybody, we end up being a fit for nobody. Even when we think we believe in the law of attraction, our words often reflect our indecision or confusion about whom we want to reach. One sure sign that you aren’t clear? When there are no concrete “identifiers” in your copy. By identifiers, I mean phrases like “as a working mom,” “as a business owner,” “in the workplace,” “navigating the world of academia.” These concrete markers confirm for the audience that your marketing communication was written for them. It makes it personal.

3. No New Insight into Your Audience’s Struggle

It’s no longer enough to let your audience know that you feel their pain. You have to quickly demonstrate that you have valuable insight into that pain. That you’ve made some connection they haven’t about why they are stuck where they are. That gives them hope that what you are offering aren’t the same old tired solutions that they’ve heard of before.

In this marketing piece, I would have liked to have heard answers to questions like “What is it that leads us to be so disconnected from ourselves?” “Why is renewal needed now more than ever?” Even something as simple as “The harder we work, the more we need quiet, open space to recharge our batteries” would have made me go, “hmm, could that be true for me?”

4. No Visible Plan for Delivering on Your Promise

Once you’ve shown that you know your audience, and you have a juicy and specific outcome to offer them, the communication shifts. Your reader is no longer asking, “Am I interested?” She is asking, “Do I believe this person can deliver on what they are promising?”

Testimonials are one way to establish credibility, but what testimonials don’t do is create a picture for your audience of how you lead them step by step to the destination you’ve promised. When the way you deliver is a mystery, you’re asking people to take a big leap of faith. When you describe your logic, process, or philosophy in a limited number of steps, your audience can see how your steps or ingredients add up to the outcome you are promising.

For example, if the woman offering the retreat had listed the “five stages of renewal” or the “three ingredients of creative discovery,” her readers would have immediately believed more strongly that she could deliver.

5. No Fire in your Belly

To me, words are transparent. They reveal every nuance of who you are, how you see yourself in relationship to the world, and how you feel about your work. Since so many creative professionals say they hate marketing, it is a surprise that the communication they write comes across as strained and tense?

On a gut level, you readers will feel if you are writing from the place of consuming excitement about what you offer or from a place of caution and ambivalence. The more you let your words carry your passionate and full-hearted energy, the more your message will have an indefinable “something” that stirs the readers’ soul and sparks their interest in what you offer.

Copyright 2004-5. Isabel Parlett. All rights reserved.

How to Market Products Online

Posted on November 23, 2018 in Uncategorized

When it comes to making money online your success is dependent on how well you learn how to market products online. Whether you have chosen to market the newest electronic devices, or products that will make a pet owners life easier, the sales will not come if your potential customers cannot find your product. Here we discuss some of the key elements to marketing products online so you can get yourself on the right path to profiting online.

First, select which product niche you want to market. In order to learn how to market products online, you need to determine what product you want to market since your other steps will be based on this decision. When you choose your product, you will want it to be something that you believe customers will be interested in. You can choose a product you know a lot about, or a product that you yourself have searched for but have found very little information about. Odds are if you have searched for it, there is a good chance that others have been searching for it as well. It is your knowledge of a product that will cause a customer to trust your recommendations, increasing the chances that they will purchase a product from you.

Second, choose a domain name that is related to your product niche. An important element in learning how to market products online is to choose the right domain name. Your domain name is the first element that tells your visitors what your site is all about and is key to a good search engine ranking. If you have ever searched for information online, you probably never realized that a sites rankings played into where the site fell in the search results. Why do we care about how a search engine ranks our site? Because the lower you fall in the search results, i.e., page 3 or beyond, the less of a chance there is that your customer will find you resulting in no sales no matter how much marketing you do.

Lastly, get content on your site and start marketing. The most important step in learning how to market products online is to create a site that is full of content related to your product of choice. Say you have chosen to market pet products, then you will need to fill your content with information and products related to answering all the questions a pet owner may have. Keep in mind the greatest content is the world will not do you any good if your customers can’t find it. Make sure you take the time to promote your site as much as you can using either article or PPC marketing. Just make sure you concentrate on one method, otherwise you may end up frustrating yourself with the lack of traffic.

These are just a few of the key tips to learning how to market products online. Choose your niche, and build a content rich site full of information related to your product of choice and you will be on your way to achieving success at making money online sooner than you ever thought possible.